Israilova Feruza Nazrillaevna, graduated from the National University named after Mirzo Ulugbek, production management faculty in 1999. Currently works at Tashkent State University as a senior lecturer at the Department of Management. In the Department of Management, she mainly conducts lectures and practical training for undergraduate students from the disciplines of “Management”, “Innovation Management”, “PR Management and Brand Management”. A senior lecturer is considered the author of textbooks on “Brand Management” and “PR Management”.